Bay Gardens Resorts
Social Media Content · Copywriting · Content Strategy
Bay Gardens Resorts is Saint Lucia's most beloved family of hotels. Four distinct properties in Rodney Bay Village, founded by a Saint Lucian and built on the kind of warm, genuine hospitality that international chains spend millions trying to manufacture. The reputation has always been there. Our job was to make sure the content kept pace with it.
As Bay Gardens' ongoing marketing partner, we manage the creative and content output across their social channels. That means producing video and photography that captures the full experience: the beach, the energy, the food, the people, and the feeling of being somewhere that genuinely takes care of you. The content is built to travel, reaching potential guests long before they ever land in Saint Lucia.
The Results
10K+
New followers gained in six months through consistent, story-driven content.
28%
Increase in overall engagement rate, driving a measurable rise in apartment inquiries.
6 mo.
Timeline to reposition Roomrs as a community-first, tech-friendly housing brand in NYC.