Behind the work.
A closer look at the ideas, strategy, and execution that brought each project to life.
Rockin' Hard Productions
This client from Barbados reached out to promote their live tribute concert, aiming to reach both a local and regional audience.
The catch? We had limited time and a lean budget.
The goal: create buzz, drive ticket sales, and pack the venue.
We focused on what mattered:
- Precise audience targeting
- Short-form content built for attention
- Creative that matched the energy of the event
- A strategy where every asset had a purpose
This is what happens when strong strategy and creative direction work together. Every piece of content moved the campaign forward.
Aunt Jackie's Curls and Coils
Aunt Jackie's Curls & Coils × Sami Miro VintageWhat happens when a haircare brand steps onto the NYFW stage?
Aunt Jackie's Curls & Coils partnered with The BT Collective to bring the brand into the Sami Miro Vintage 2023 NYFW show, and needed content that felt less like a product shoot and more like fashion.
We captured the energy of the show while putting the product at the center of the story.
From runway and backstage moments to elevated product photography, we created a visual world around Don't Shrink and the newly launched Rosemary & Biotin Elixir, giving the products a more fashion-forward context and a new audience to speak to.
The result was content that lived beyond the feed.
The imagery was reposted by the designer, putting Aunt Jackie's products directly into the designer's visual ecosystem and extending the brand's reach into a fashion-focused audience.
Beyond the immediate NYFW moment, the shoot delivered a bank of social and product assets that could continue working across launches, campaigns, and everyday brand storytelling.
The Corner Boutique & Cafe
A new collection needed three months of content, and it needed to keep selling long after launch day.
Caribbean glamour, turned all the way up.
We built a visual content bank around the collection, blending polished fashion imagery with the color, energy, and attitude of the Caribbean. Every setup was designed to give the brand something new to say while keeping the collection at the center.
12% more sales. 20K+ views. 3 months of momentum.
A content strategy that didn't just fill the feed. It helped move the product.
Lüsha Swim
Launch Lüsha Swim and make an entrance.
We needed to introduce the brand to the world while building a content library for the fashion-forward girl looking for her next obsession.
We made the collection feel as versatile as the women wearing it.
Across multiple setups, models, founders, and Caribbean locations, we created a campaign that played with different moods, environments, and personalities, giving Lüsha a visual identity that felt distinctly its own.
The first drop sold out.
Beyond the launch, Lüsha walked away with a versatile library of campaign, product, and social content built to keep the brand in motion.